Free Lines Company
International freight for importers: a Bitrix corporate website with hundreds of service and content pages. QIO supports and develops the site and runs technical SEO, GEO and structured data.
- Industry
- International logistics
- Year
- 2025–2026
- Services
- Support and development, Technical SEO, GEO, Structured data, Module development
- Platform
- 1C-BitrixYandexGoogle
- Website
- free-lines.ru
About the project
The site was taken over from the previous agency: 1C-Bitrix, over 800 sitemap URLs, enquiry forms, CRM and analytics integrations. The brief: stable support without downtime, a technically clean base for search and readiness for AI search.
Support and infrastructure
Publishing moved to git-based deployment with a pre-release check and automatic rollback on errors; memcached and daily health checks were added. We fixed forms that silently lost leads because of an expired captcha token, and a counter bug that distorted the bounce rate.
- Image optimisation module and critical CSS/JS
- Responsive RuTube embeds on cases and services
- Warehouse figures and presentations updated across the site
Indexing module and llms.txt
We wrote a custom Bitrix module: an IndexNow queue that pushes new and changed URLs to search engines on iblock events with retries, plus an llms.txt generator with admin settings. The file was verified: 154 links, none broken.
Technical SEO audit and implementation
We crawled 802 sitemap URLs, analysed 60 thousand Yandex Webmaster crawl records and re-checked 4 thousand URLs live, producing 27 prioritised tasks and two client reports: technical and competitive.
Implementation: the sitemap is now rebuilt on a schedule (866 URLs, modification dates, no 404s), average title length went from 98 to 60 characters, broken URLs return 410 or 301, Clean-param was added, thousands of images got alt text and blog articles got authors.
Structured data
A single JSON-LD system across the site: one Organization instead of a thousand copies, a Service on every service page, breadcrumbs on 790 pages, Article with author and date on blog posts. Fake ratings were removed from 62 pages and a fallback markup added for 134 pages that had none.
Keywords and competitors
We built the keyword core from Wordstat with SERP-based clustering, analysed 238 commercial queries and three competitor groups, and prepared recommendations for section development. Nine AI crawlers were checked: all receive the same HTML as users.
Screens
