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QIO / Design

Landing page design

We design landing pages around a clear offer and next action, connecting content, visual hierarchy and the enquiry form into one journey.

Discuss the task
01

Start with the offer

We clarify the product, audience, traffic source and target action before designing. Visitors from an advert and people who know the company may need different explanations and evidence.

02

Page structure

  • A clear opening offer and action.
  • Product or service details and relevant conditions.
  • Factual examples that support a decision.
  • Answers to important questions and limitations.
  • A focused form with useful feedback.
03

Visual concept and mobile layouts

We develop typography, graphics and the page rhythm using real content. Missing evidence is recorded as a content need, never replaced with invented reviews or results. Mobile layouts reconsider density and ordering. Form states and motion rules are documented for development.

04

Our process

  1. Step 1

    Review the offer, audience and traffic source.

  2. Step 2

    Create the structure and prototype.

  3. Step 3

    Design the visual concept and responsive layouts.

  4. Step 4

    Provide a handoff or continue into an agreed development scope.

05

Cost and scope

Cost depends on unique sections, copy readiness, illustrations and motion. Implementation, forms, analytics and publishing are separate items when the scope is design only.

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06

Frequently asked questions

How does design differ from a complete landing page build?

Design delivers layouts and behaviour rules. A build implements them, connects forms and checks the working page.

Can we start without final copy?

Yes, with a structure and content questions. Factual offers, conditions and supporting materials are needed before finalising the visual layout.