What to include in a website development brief
A brief captures context so the team does not have to guess the goal, audience, and constraints.
Goal and audience
Start with the goal: what should change after launch? Then describe the audience and its questions.
Instead of saying “we need a modern website”, explain what a visitor must understand, compare, or do.
Materials and functionality
Collect the existing website, brand materials, copy, photography, service descriptions, catalogue, and legally required information. Mark what is ready and what still needs to be created.
List functionality and integrations: forms, account areas, catalogue, CRM, payment, delivery, analytics, and languages. Describe the process the website must support.
Constraints
Add a campaign date, URLs that must be retained, approval owners, access, and publication requirements. This helps define a realistic first scope.