Neoved

The work started with a drop in B2B enquiries while overall traffic stayed flat. We went through Metrika, form exports and Webmaster data, tested three hypotheses and found the real cause: after edits, one of the key pages had lost its own form. Since then we deliver monthly reports on traffic, rankings and leads, with bot traffic filtered out.

A technical audit within Tilda limits: most of the 19 issue groups were fixed, the rest went into the backlog. We refreshed the keyword core with B2B clusters, rebuilt the strategy and cleaned up robots.txt and the sitemap.

We also measured brand visibility in AI assistants: 29 prompts across ChatGPT, Perplexity, Gemini and DeepSeek, two runs, and a map of the competitors the models name. The GEO plan is built on this baseline.

The old Apps Script calculator had stopped working. We built a separate Docker service: commission tables in Google Sheets, a pixel-perfect Tilda block from the Figma design, leads delivered to amoCRM and to messengers through Wappi. Live on every page since August 2026.

• Staging environment and checks on desktop, tablet and phone
• Telegram notifications for the team
• Deployment and rollback documentation

The blog was relaunched on Tilda Streams: 39 existing articles moved as cards, new pieces are produced through a content pipeline with a single brand voice. A blog audit fixed the structure: H1, breadcrumbs, tables and images as native blocks.

We designed and prototyped a new site menu with a desktop mega-panel and a mobile accordion, covered by Playwright checks, and ran a pilot converting Tilda zero blocks to Auto Layout so pages can evolve faster.