Website improvements and updates
We develop existing websites by adding features, refining interfaces and addressing limitations in user journeys. Working parts of the project are retained while changes respect the current system structure. Website updates and improvements are a way to develop a project in stages: without downtime, without rebuilding from scratch and without losing what already works.
The task and its dependencies
We establish the problem an improvement should solve and how success will be checked. Affected templates, data and integrations are reviewed. Small changes are distinguished from work that alters a wider process, keeping the estimate aligned with the real scope.
Interface and implementation
New states fit the current design, mobile screens and accessibility needs. Features are integrated into existing navigation and content management. We check successful actions alongside empty data, errors and permission restrictions.
Release and maintenance
Changes are prepared with a backup and a clear way to revert. Affected user journeys and connected integrations are verified. After publication, new capabilities are documented along with what they require for ongoing maintenance.
What the work includes
A website improvement may concern the interface, functionality, content or the technical base. Each task is estimated separately and built into the existing project without breaking what already works and brings in enquiries.
- New sections and pages: services, case studies, a blog, landing pages for advertising campaigns
- Functional improvements: calculators, filters, customer accounts, forms with logic and multi-step journeys
- Design updates for individual pages and components while keeping the site's visual system
- Mobile adaptation and layout fixes on specific screens and browsers
- Speeding up the site: image optimisation, caching, reducing scripts and improving loading metrics
- CMS and module updates, moving to current PHP versions and dependencies with compatibility checks
- Technical SEO improvements: heading structure, metadata, markup, internal linking and redirects
- Connecting new integrations and refining existing ones: CRM, analytics, payments and delivery
What we need from you
For a website improvement to proceed without unnecessary iterations, we need a description of the expected result and access to the current project.
- A link to the site and a task description: what should change and how you will know the result has been achieved
- Access to the CMS, hosting and the code repository if one is maintained
- Materials for new pages and features: copy, images, documents and logic requirements
- Information about who previously built and maintained the site and which changes were made recently
- A person responsible for approving layouts and accepting changes on the staging copy
- Information about advertising campaigns and seasonal peaks, so that a release does not coincide with an important period
What you get
An updated website where new features and pages work alongside existing ones, with changes tested on a staging copy before release. Every improvement comes with a description of what changed and how to use it in the CMS. A backup and a way to revert remain available in case something needs to be rolled back.
Change description
Every improvement comes with a short description: what changed, where it is configured in the CMS and which limitations remain. Over time these descriptions form project documentation that many sites never had before.
Backup and rollback
Before release we create a copy of the files and database and record how to return to the previous state. If a problem appears after release, rollback takes a minimum of steps and no manual recovery.
A plan for further development
At the end of the work we note what should come next: outdated modules, speed bottlenecks, journeys that get in users' way. It is not a commitment but a priority list that makes planning further website updates easier.
How the work is organised
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Step 1
Task definition: we establish the problem the website update should solve, who uses it and how you will recognise that the result has been achieved.
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Step 2
Project analysis: we study the code, templates, data, dependencies and integrations the improvement will affect, and separate a local change from work that alters a wider process.
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Step 3
Planning and design: we prepare layouts for the new states or a description of changes in keeping with the current design and mobile screens, and agree them with you.
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Step 4
Implementation on a staging copy: we develop, then test successful journeys, empty data, errors, permissions and connected integrations.
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Step 5
Release: we create a backup, publish the changes, observe how they behave and hand over a description of the new capabilities.
Cost and scope
The cost of a website improvement depends on the condition of the code and documentation, the scope of new interfaces and logic, the number of affected integrations, whether the CMS and dependencies need updating before changes, and testing and approval requirements. A link to the site, a description of the expected behaviour and access to the current project help us estimate the work.
Frequently asked questions
Does a new feature require rebuilding the whole website?
A focused change is often enough. We first review the architecture and CMS limitations. If a feature affects several important processes, we explain those dependencies and propose a justified scope.
Can selected pages receive a design update?
Yes. We agree which pages, components and states need to change, then check their relationship with the rest of the website. This improves a specific journey while keeping the project visually consistent.
How long does a website improvement take?
A small website update — a new page, a form change, a replaced block — is done in the normal course of work once agreed. Functional improvements with logic and integrations require planning and a separate testing stage. We give a realistic timeframe after analysing the project rather than from a description alone.
Can a site on a website builder be improved?
Within the platform's capabilities — yes: structure, block design, forms and ready integrations. If the improvement requires custom code, complex logic or an exchange with a business system, the builder becomes a limitation and we discuss moving to a CMS as a separate project.
Will you take on a site built by another studio?
Yes. We first carry out a technical review: platform, code quality, dependencies, documentation and access. Based on the findings we say which improvements can start straight away and where the project first needs tidying so that changes do not break existing functionality.
What happens after the changes are published?
We observe the new features and related journeys and refine them where needed. Further development works best as a series of tasks under a shared plan, while regular website updates — CMS, modules, security — can be included in technical support so improvements land on a current base.