SEO services and organic search optimisation
Our SEO services help the right pages of your website appear for the searches your customers make in Google and Yandex, and lead those visitors towards an enquiry. We bring technical health, keyword research, structure, content and implementation together in one plan. Organic SEO starts with verifiable facts: what blocks indexing, what demand exists in the market and which pages can already answer it.
What a complete SEO service covers
Search engines assess a website as a whole: whether pages are accessible, whether they match the query, whether the company can be trusted and whether the page is easy to use. Fixing one part while ignoring the rest caps the result: strong copy cannot help a page that never gets indexed. That is why we split the work into six areas and set priorities for each one from the project data.
Technical foundations and indexing
We check that search engines can reach one working version of every page: response codes, robots.txt, sitemaps, canonicals, redirects, duplicates, speed and the mobile version. Issues are split into critical and planned, and each gets an owner. The full scope is described on our technical SEO and SEO audit pages.
Keyword research and site structure
We collect queries by market and intent and group them into clusters: queries go together when search engines show similar pages for them. Each cluster needs its own landing page, whether a category, a service or an article. The aim is a clear map where one page answers one need, not a URL for every phrase.
Content and trust signals
Copy, headings and metadata are improved where a page genuinely answers the query. Commercial pages also need the details people and search engines use to judge a company: terms, contacts, company details and clear enquiry forms. In expert topics we add authors and sources so the page meets E-E-A-T: experience, expertise, authoritativeness and trust.
User experience, not manipulated behaviour
Behavioural signals reflect what visitors do after clicking a result: whether they find the answer, move further into the site or return to search. We improve them through the site itself: a clear first screen, a short path to an enquiry, fast loading and a usable mobile version. We never use bots or fake visits, which search engines penalise and which leave nothing of value behind.
Link building and external signals
Links and mentions tell search engines who knows and trusts a company. Our link building relies on natural signals: industry directories, expert publications, partner pages and press coverage. We do not buy links or build private blog networks; instead we audit the link profile for harmful domains.
Search in AI Overviews and assistants
More and more questions are answered directly in Google AI Overviews, Yandex AI answers, ChatGPT and other assistants. They assemble answers from pages that are already well indexed, so SEO remains the foundation for this visibility too. We check whether assistants name the company for key questions and adapt pages with short verifiable answers, FAQs, comparisons, structured data and AI crawler access. This work is described in detail on our generative engine optimisation page.
Industries: how SEO changes by business model
The toolkit is shared, but the weight of each part depends on how the business sells. A shop depends on catalogue structure, a service company on trust and the enquiry path, a business with branches on regional pages.
E-commerce and large catalogues
Most organic traffic to a shop lands on categories and filters, so we start with catalogue structure: which filter combinations deserve their own page and which should stay out of the index. Metadata and description templates are set up for the whole range at once. See SEO for online shops for details.
B2B and expert services
When decisions take months and mistakes are costly, search engines judge the trustworthiness of a source more strictly. This applies to healthcare, finance, law and complex B2B services, where authored expert content and detailed service pages matter most. More on this in SEO for B2B websites.
Multi-regional and international sites
Each region or language needs pages with real addresses, contacts and terms, not one text with the city name swapped. Each language market gets its own keyword research, and we check regional targeting, map listings and hreflang. We do not create regional pages where the business has no real presence.
New websites and migrations
A new website first needs correct indexing and structure; wider keyword coverage comes later. When moving to a new platform or domain, the priority is to keep what has been earned: a redirect map, migrated metadata and an indexing check after launch.
How we estimate potential
Nobody can honestly guarantee a top position: rankings depend on algorithms, competitors and how fast changes go live. What can be done in advance is to estimate how much search traffic a market offers and under which conditions it is realistic. We take query volumes from Google and Yandex data, apply the expected click-through rate for different positions and get a traffic range for each cluster. It guides priorities rather than promising an outcome, and we revise it every one to three months as research deepens and real data accumulates.
- The estimate holds when every query cluster has its own page: a category, a service or an article.
- Technical issues from the audit are fixed, and new and updated pages get indexed.
- Changes and copy are approved and released in the agreed order, without long pauses.
- The website stays available, and URLs never change without redirects.
- Demand is seasonal, so the estimate is checked against real statistics rather than a single snapshot.
In-house team or outsourced SEO
Many companies weigh hiring an SEO specialist against working with a studio. An in-house specialist knows the product well; an outside team brings tools, cross-project experience and the ability to cover technical, content and analytics work at once. A mixed model often works best: your team owns the product and releases, while we handle SEO management and check every release.
What we do
We own the analysis and strategy: audit, keyword research, page map, priorities and the potential estimate. We write specifications for developers and requirements for copy, and write or edit content when it is part of the scope. After each release we check that changes went live as intended and record the outcome in the report.
What your team does
Your team provides access to the website, Search Console, Yandex Webmaster and analytics, approves structure and copy, and answers questions about the product and terms. If your developers or another contractor maintain the site, they release the changes and we verify them. If we build or support the site, we take on the releases within the shared plan.
- Changing URLs without 301 redirects wipes out the rankings those pages have earned, so every move is agreed in advance.
- Template, robots.txt and metadata changes are checked on a staging copy before release where one exists.
- Every task in the plan has an owner and a status, so it is clear what is holding the work back.
Reporting: GA4, Search Console and Yandex Metrica
SEO changes can involve settings, design, code and editorial work, so we agree access, constraints, metrics and an observation period before implementation. Reports draw on GA4, Google Search Console, Yandex Metrica and Yandex Webmaster: visibility by cluster, impressions and clicks, indexing, and conversions from organic traffic. We measure what can be measured correctly, taking demand, competition and search engine updates into account.
- A prioritised plan with dependencies and a realistic release order.
- Post-release checks for indexing, URLs, metadata and agreed events.
- Transparent reporting without traffic, enquiry or ranking guarantees.
Traffic and rankings: what we measure
Traffic and rankings measure different aspects of the same SEO programme. Traffic reporting starts with agreed pages, regions and a split between branded and non-branded visits. Unrelated visits do not replace enquiries about your service. Ranking reports use a defined query set and measurement conditions, then connect visibility with impressions, clicks and visitor actions. The chosen metric shapes reporting and priorities; it does not require duplicate landing pages or imply a guaranteed search position.
What SEO work can include
- Technical audit and confirmed fixes.
- Keyword research, clustering, page mapping and landing page priorities.
- Requirements for structure, copy, metadata and internal links.
- Trust signals and commercial details on key pages.
- Link profile audit and work on natural mentions.
- Visibility checks in AI assistants for key questions.
- Implementation support and agreed post-release checks.
What to keep in mind
SEO cannot guarantee rankings, traffic, or enquiries.
Translated Russian research is not English-market research.
Changes on an existing website require access and an agreed owner.
Fake behavioural signals, paid links and private blog networks are never part of the work.
How the work is organised
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Step 1
We define goals, markets, languages, access and available data, and review technical health and competitors in search.
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Step 2
We research keywords, group them into clusters, map them to existing pages and estimate the potential of each cluster.
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Step 3
We prepare a prioritised plan with dependencies and owners, plus technical specifications and copy requirements.
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Step 4
We implement agreed changes: technical fixes, improved and new pages, and work on external signals.
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Step 5
We review results against the agreed metrics, revise the estimate and update the plan for the next period.
SEO pricing
You can order SEO services after an initial review: the price depends on the condition of the website, the number of languages and sections, the research and content scope, and access to technical implementation. Reaching the top of Google and Yandex is the aim of the work, not a guarantee: results depend on the market, competition and starting data. After the review we agree the format and priorities.
Frequently asked questions
When will SEO results appear?
The first changes in indexing and visibility show once search engines recrawl the improved pages; sustained traffic growth takes longer. Timing depends on the starting condition of the site, the volume of changes, release speed and competition. That is why we agree stages and metrics in advance rather than a date for the result.
Does the whole website need rebuilding?
Not always. After the audit we prioritise the tasks: some are solved through settings and content, others need design or code changes.
How is SEO different from paid search?
Paid search brings visitors only while every click is paid for, whereas SEO builds pages that earn organic traffic without a cost per click. Ads work immediately; SEO takes time for releases and re-evaluation. Many companies combine them: ads test demand quickly, and SEO reduces dependence on paid traffic.
How do you handle link building and behavioural signals?
Only with white-hat methods: natural mentions, industry directories, expert publications and audits of harmful links. We do not buy links, build private blog networks or fake visits. Visitor behaviour is improved through the site itself: structure, speed, the first screen and the path to an enquiry.
Which metrics show whether SEO management works?
Visibility of the agreed clusters, impressions and clicks in Search Console and Yandex Webmaster, organic traffic to target pages and the enquiries it brings. We also track indexing and progress on the implementation plan. The metrics are agreed before work starts so performance is judged the same way throughout.
Who implements the recommendations?
It depends on who runs the website. If we develop or support it, we release the changes ourselves; if you have your own team or another contractor, we write specifications for them and check the result after release.
Do you guarantee a top-10 ranking?
No. Rankings depend on search engine algorithms and competitors, so nobody can honestly guarantee a position. We are responsible for the quality of the audit and plan and for checking implementation, and we judge results by the agreed metrics.