SEO and technical website optimisation

Technical SEO and audit

We review indexing, response codes, robots.txt, sitemaps, canonicals, redirects, duplicates, metadata, internal links, performance, and issues that can obstruct crawling.

• Findings, priorities, and implementation owners.
• Critical defects separated from later improvements.
• Post-release checks on live URLs.

Keywords, structure, and content

Keyword research is mapped to real pages and user intent. We improve headings, metadata, copy, and internal links where pages genuinely answer a need.

• Separate research for separate language markets.
• No unsupported regional, industry, or CMS pages.
• Clear content requirements and owners.

Implementation and measurement

SEO changes can involve settings, design, code, and editorial work. We agree access, constraints, metrics, and an observation period before implementation.

• Prioritised plan and dependencies.
• Post-release checks for indexing and metadata.
• Transparent reporting without traffic or ranking guarantees.

Traffic and rankings: what we measure

Traffic and rankings measure different aspects of the same SEO programme. Traffic reporting starts with agreed pages, regions and a split between branded and non-branded visits. Unrelated visits do not replace enquiries about your service. Ranking reports use a defined query set and measurement conditions, then connect visibility with impressions, clicks and visitor actions. The chosen metric shapes reporting and priorities; it does not require duplicate landing pages or imply a guaranteed search position.