How to choose between a landing page, a corporate website, and an online store
Choose the task before choosing the website type.
Landing page
If a visitor needs to understand one offer and take one action, a landing page may fit. It creates one route from context and offer to action.
It can work for a campaign, a standalone service, an event, or a product launch. Trying to sell many unrelated services on one page removes that clarity.
Corporate website
If a company needs to explain several directions, show expertise, and update materials regularly, it needs a corporate structure.
Start with real sections and materials: empty news, case studies, and pages made only for keywords do not build trust.
Online store
If the main journey is finding a product and buying it, design an online store. Beyond a storefront, it needs product data, categories, filters, search, product pages, and a purchase journey.
Before design, identify where product data comes from and how the catalogue will stay current.
Questions that help choose
- What action should a visitor take?
- How many offers must they compare?
- Is a catalogue and checkout needed?
- Who will maintain the content?