Online store development around the purchase journey

What online store development includes

End-to-end ecommerce development brings analysis, design, development and integrations into one project, so that decisions at each stage do not contradict each other. We confirm the scope after the brief: a store with a hundred products and a store fed from an accounting system need different work.

• Range and competitor analysis, catalogue structure.
• Prototype of the catalogue, product page, basket and checkout.
• UX/UI store design for desktop and mobile.
• Front-end and back-end development on the chosen CMS.
• 1C, payment, delivery and marketplace integrations within the agreed scope.
• Catalogue content or product import rules.
• Testing, launch and training for the team handling orders.

Catalogue and product pages

Catalogue structure depends on the product range and how shoppers search. We define categories, filters, search, variants, availability and related items. For the product page we agree the data set: specifications, photos, description, price, delivery terms and anything else that genuinely helps people decide. The same category and filter structure later underpins ecommerce SEO.

• Product data sources and update rules.
• Categories, filters and search for the actual range.
• Product page template and media requirements.

Online store design

Store design determines how quickly a shopper finds a product and reaches payment. Ecommerce design starts with a prototype rather than colours: we test filters, the product page and the basket with real products first. Then we build the visual style and a component library, so new categories and promotions can be laid out without a bespoke mock-up for every page. Mobile is designed alongside desktop, as many purchases start on a phone.

From choice to order

We design the purchase route from a list or search through to basket, checkout and notifications. It depends on region, audience and internal process: some stores need a quick order, others a quote, an invoice request or a manager check. We do not add accounts, promo codes or complex mechanics unless they solve a confirmed need.

• Agreed payment and delivery methods.
• Order communication and team roles.
• Clear terms, form errors and a mobile checkout.

Integrations and launch

Accounting, inventory, CRM, payment, delivery and supplier integrations are assessed against the actual systems, data and APIs before any commitment. Before launch we test the whole payment, reservation, stock and delivery chain rather than each service in isolation. For a store that is already live, integrations can be ordered separately as service integration.

• Technical review before integration promises.
• First-release scope and later iterations.
• Catalogue, order, notification and mobile checks before launch.

Online stores on 1C-Bitrix with 1C exchange

If products, stock and prices are already managed in 1C, building the store on 1C-Bitrix is often the most direct route: the platform has a standard 1C exchange module as well as catalogue, basket and order features. Before starting we confirm the 1C configuration, what needs to be exchanged and how often, and who owns the reference data. A smaller range without an accounting system can work well on other platforms, such as OpenCart or WordPress with a shop module.

What we hand over after launch

The store should stay under the company's control rather than the developer's. The contract sets out the scope of work, the acceptance procedure and the handover of access. Source code and design files are transferred to the client under the contract, and we recommend registering the domain, hosting and payment accounts to the company itself.

• Access to the admin area, hosting, domain and repository.
• Design files and source assets.
• Guidance for staff who manage the catalogue and orders.