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QIO / Design

Branding and visual identity

We develop a recognisable visual language that works across a website, presentation and everyday materials, as well as in a design showcase.

Discuss the task
01

Start with the brand brief

We clarify the product, audience, positioning and contexts before choosing colours or shapes. An existing strategy informs the visual brief; unresolved strategic questions are identified separately.

02

Elements of an identity

  • Visual direction and composition principles.
  • A logo and agreed application variants.
  • Colour and typography systems.
  • Graphic elements, imagery and example assets.
  • Usage guidance for teams and suppliers.
03

Test the real applications

We review the identity in representative settings, from a website header to a profile icon or document. Digital legibility and contrast matter. Naming, print materials and legal clearance are separate scopes and are not implied by logo design.

04

Our process

  1. Step 1

    Define the brief and touchpoints.

  2. Step 2

    Develop and discuss a visual direction.

  3. Step 3

    Refine the system on key applications.

  4. Step 4

    Deliver source files and agreed guidelines.

05

Cost and scope

An identity refresh, a basic identity and a broad system with many applications require different scopes. Share the company brief, current materials and intended touchpoints for an estimate.

Discuss the task
06

Frequently asked questions

Can we keep our existing logo?

Yes. The task may be to develop colours, typography, composition and digital usage around it.

Will you provide a brand book?

Its format and sections are agreed in the brief, from a compact guide to a broader document.