Industry SEO
SEO for online stores
We help shoppers discover the right categories and products in search. Catalogue structure, filters and product pages reflect your inventory, stock availability and the path to checkout.
Discuss the task
Categories and facets
We review filters so useful selections can be indexed while empty combinations do not create duplicates. For every category, we match search demand against the assortment and available filters. A property combination does not become an independent search page when it contains no products or does not solve a distinct shopping task. This keeps the catalogue manageable and reduces duplication risk.
Product cards and availability
We connect attributes, variants, availability status, and alternatives to the product card. Card information must come from a clear source: the product system, an editorial process, or confirmed manager data. We also check that availability, price, delivery, and the variants shown to visitors on different screens do not contradict one another.
Basket journey
We check the route from search to catalogue, product, and checkout. After changes are published, we observe crawling of important sections, indexation status, and catalogue actions. When a page gains impressions but does not help a customer choose a product, we improve its structure and navigation instead of adding repeated copy.
Work estimate
The scope is estimated after reviewing the website, its materials, and the involvement of relevant specialists.
Discuss the taskFrequently asked questions
How do we decide which facets to index?
First, match a filter combination with the assortment and independent demand. A page is suitable for indexation when it provides a populated result set and a clear choice; empty combinations and technical URLs stay outside the search journey.
What is checked on a product card?
We check consistency of the name, attributes, variants, availability, delivery, and related products across the card and catalogue. The source of every critical property must be clear to the editor so updates do not create contradictions.