Industry SEO
SEO for clothing stores
We develop search visibility around your clothing range, from categories and collections to a model in the right size. Seasonality, colour variants and changing stock guide useful product discovery.
Discuss the task
Sizes and colours
Size, colour, and fit are described as variants of one model without unclear duplicates. Size logic must match in the catalogue, product card, and guidance: a visitor should not need to search for a size chart after choosing a product. For different collections, we record which parameters are required and which remain additional filters.
Collections
We account for seasonality, stock, and the route from an archived collection to a current one. Seasonal sections are prepared before the assortment changes. When a collection is no longer sold, the team chooses an archive, replacement, or closure using stock and demand data rather than an unchecked calendar rule.
Product card
We check composition, the size chart, photos of variants, availability, and delivery. Images, composition, and care guidance belong to card content alongside the name. The SEO task is to make this information accessible and connected to the query, rather than replacing facts with promotional claims.
Work estimate
The scope is estimated after reviewing the website, its materials, and the involvement of relevant specialists.
Discuss the taskFrequently asked questions
How should size variants be presented?
Size, colour, and fit should remain clear variants of one model, and the size chart should be available before a product is added to the basket. Separate landing pages are created only for combinations with real demand and assortment.
How should an older collection be handled?
Before the season changes, review stock, demand, and a possible replacement. Keep the collection as a useful archive or direct it to a current selection; automatic deletion can break useful links and the visitor journey.